Our ambassadors

Meet our ambassadors. People who, like us, are committed to a green and healthy planet.

Louise Vet

Louise Vet

Louise Vet is emeritus professor of ecology and former director of the Netherlands Institute of Ecology (NIOO). She is the driving force behind the Delta Plan Biodiversity, a coalition of farmers, scientists, businesses and nature organisations who have jointly drawn up a plan to restore the deteriorating natural environment in the Netherlands. Her mission? To save biodiversity in the Netherlands and beyond and to build a bridge between science and society.

Reinier van den Berg

Reinier van den Berg

Reinier van den Berg is a well-known weather presenter on Dutch television and a specialist on sustainability, giving weekly lectures on climate change and environmental pollution. He is co-owner of sustainability platform Volta and recently started a new sustainability venture, setting up PyrOil for manufacturing oil from plastic waste. The oil will be forest-offset.

Elize Been

Elize Been

Elize lives with her dachshund Belle and fiancé Geert in a caretaker's house in the middle of Utrecht. And that house is filled with no less than 100 plants. She is an international redhead model and can be seen, for example, in HEMA and A. Vogel advertisements. In addition to modeling, she vlogs. She gives her Instagram followers a look behind the scenes and inspires everyone who has something with loving green 'self-love' content.

Lodewijk Hoekstra

Lodewijk Hoekstra

Lodewijk Hoekstra is a well-loved tv personality, familiar to Dutch viewers as presenter of homes and gardens programme Eigen Huis & Tuin and children’s tv series Green-Kids. Lodewijk also initiated NL Greenlabel, a platform aimed at greening the public space in all its facets. Lodewijk gives workshops and lectures to promote a green and sustainable lifestyle.

Jan Paul van Soest

Jan Paul van Soest

Jan Paul van Soest is an independent consultant, researcher, writer, chair and speaker. He is a partner at De Gemeynt and co-founder of De Groene Zaak, an association of sustainable businesses for a green economy. He supports governments, businesses and civil society organisations in addressing sustainability issues, organising cooperation between key players to facilitate sustainable solutions.

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