Join Green Friday

Would you like to challenge the status quo on Black Friday? So that together, we can fight the extreme overconsumption taking place on this day? Join our Green Friday movement!

Join Green Friday

On Green Friday, we make a statement against Black Friday: on this day we’re all bombarded with glaring discounts and cheap deals. Black Friday massively reinforces impulse buying and overconsumption – habits that rapidly deplete the earth’s resources.

At Trees for All, we believe things can be different – and most importantly, must be different. That’s why on Black Friday, we’re going for Green Friday. We’re encouraging companies and consumers to invest in a greener planet. How? By buying and selling sustainable and second-hand products. By getting things repaired or recycling them. And by giving something back to the earth: trees for the Green Friday Forest!

Green Friday 2022 was a big success: more than 260 companies joined our movement. Additionally, we planted at least 20.550 trees in the Green Friday Forest. Would you like to join the Green Friday movement in 2023? Send an e-mail to for more information to sign up. Are you planting with us?


How can I join Green Friday?


1. Don’t buy Black Friday deals

The more products we buy, the more resources we take from the earth.

2. Plant trees for the Green Friday Forest

Instead, give something back to the earth: trees! Thanks to you donation, we can plant the Green Friday Forest.


3. Inspire your friends, family and colleagues

You receive a special Green Friday statement from us. Share this via social media and help grow the Green Friday movement.

Does your organisation want to join the Green Friday movement in 2023?

Fantastic news! Send an e-mail to for more information to sign up.

Green Friday

The Green Friday Forest Event

On November 25th 2022, we hosted the first ever Green Friday Forest Event. If you decided to donate your trees to the Green Friday Forest, you got the unique opportunity to plant a tree yourself.

  • Location: Roosendaal area (Noord-Brabant)
  • Timeslots: you were able to choose between two timeslots. From 10.00 to 13.00 and from 13.00 to 16.00.
  • Transportation: there were free shuttle buses driving between Roosendaal train station and the event. We wanted to make sure the event was as sustainable as possible, so we asked people, is possible, to come by train.
  • Capacity: the spots to plant in the Green Friday Forest were limited.

Why Green Friday?

The Green Friday movement is an initiative pioneered by Trees for All. As a foundation, our main goal is to strive towards a world with more forests. In addition, we attempt to educate audiences and create more awareness about the importance of a green and healthy planet earth. As we see it, a day like Black Friday does not fit with our vision for the present and future of the planet.

The more products we consume, the more resources we take from the earth. To facilitate the production of one T-shirt for example, 2.700 litres of water are needed. This is enough water for one person over the span of 2,5 years time. Not to mention the heaps of trash and oceans full of plastic that are created from our shopping behaviour.

In brief, Green Friday is a movement that goes against the status quo. We say ‘no’ to Black Friday deals and instead, give trees back to the earth. And because climate change is a global issue, for each tree that is planted in the Dutch Green Friday Forest, another one will be planted abroad in collaboration with our local partners. Join us and become part of the growing Green Friday movement. In this way, you’ll be able to demonstrate that you care about sustainability and that you are taking concrete steps to move towards a greener future.

These organisations joined Green Friday in 2022:

Bomen planten Green Friday Forest
Bomen planten Green Friday Forest
Green Friday Forest Event

In 2022, we worked together with these partners:

Arriva logo