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Join our Green Friday movement

Does your organisation want to make a statement against Black Friday? So that together, we can fight the enormous overconsumption taking place on this day? Join our Green Friday movement! Together we say 'no' to Black Friday deals and are committed to a green and sustainable planet.

Join our Green Friday movement

On Green Friday, we make a statement against Black Friday: on this day we’re all bombarded with glaring discounts and cheap deals. Black Friday massively reinforces impulse buying and overconsumption – habits that rapidly deplete the earth’s resources.

At Trees for All, we believe things can be different – and most importantly, must be different. That’s why on Black Friday, we’re going for Green Friday. We’re encouraging companies and consumers to invest in a greener planet. How? By buying and selling sustainable and second-hand products. By getting things repaired or recycling them. Go to the forest with colleagues or customers. Or give something back to the earth: trees for the Green Friday Forest.

Green Friday 2022 was a big success: more than 260 companies joined our movement. Moreover, we planted at least 20.550 trees in the Green Friday Forest. Would you like to join the Green Friday movement in 2023? Send an e-mail to for more information to sign up. Are you planting with us?


How can I join as an organisation?

As an organisation you can join Green Friday and make a statement against Black Friday. This is how it’s done:


1. Don’t offer discounts on Black Friday


2. Organise your own Green Friday initiative or campaign which is not linked to the sale of your products or services


3. Inspire your colleagues, associates or customers to join Green Friday too!

Sign up as a Green Friday participant now:

I would like to join

Would you prefer to join Green Friday as a consumer?

As a consumer you can make a statement against Black Friday as well. Join us and plant trees in the Green Friday Forest.

Join us

The Green Friday Forest Event

Black Friday will take place on 24 November this year. On this day, like last year, we will organise the Green Friday Forest Event. Would you like to donate trees with your Green Friday campaign? Then it is possible to plant these trees yourself in our Green Friday Forest. During our Green Friday Forest Event, you can roll up your sleeves yourself and strengthen the green movement!

Good to know: planting in the Green Friday Forest is not obligatory. You can also organise your Green Friday action or campaign differently.

Bomen planten Green Friday Forest

Tips for your Green Friday initiative or campaign

  • Together with your colleagues, organise a Green Friday challenge. For example, join a running race, bike ride or walk and donate trees for every kilometre.

  • Close the doors of your shop on Green Friday and get out into nature. Take a nice walk in the woods with colleagues or plant with them in the Green Friday Forest.

  • Create your own Green Friday service, such as a repair café or a trade-in for old products.

  • On Green Friday, plant a tree for every employee in your organisation.

  • Organise a swap afternoon of clothes or items with colleagues or clients, so you don’t have to buy anything new.

  • Plant a tree for every newsletter subscription during the week of Green Friday or for every comment under your Green Friday post on social media.

  • Call on your customers to also join Green Friday. In this way, we will further grow the movement and make a more powerful dissenting voice heard.

  • Show what your company does in terms of sustainability and sustainable production (repairing, giving a second life, using recycled materials, etc.) and in this way contribute to more awareness around Green Friday.

“We are constantly innovating and improving on sustainability issues. Every day we take new steps in the right direction. And participating in Green Friday is one of the steps we can and should take.”

Britt Noorman, Brand Manager at ANWB Retail and Green Friday 2022 participant

These organisations joined Green Friday in 2022:

Why should I join Green Friday?

  • You are part of the growing Green Friday movement, which opposes overconsumption and raises awareness.


  • You contribute to a green and liveable world for yourself and the next generations.

  • You will have the opportunity to plant your own trees during the Green Friday Forest Event on 24 November 2023. Go green!

  • You show that you think sustainability is important and are taking action for it.

  • And of course you are visible in the national Trees for All  Green Friday campaign, by joining us in making a statement!

I would like to join

About the Green Friday movement

The Green Friday movement is an initiative from foundation Trees for All. As a foundation, our main goal is to strive towards a world with more forests. We do this by planting new forests and improving the conditions of existing forests. We are operating within the Netherlands and abroad in order to make a global impact. Because as we see it, without trees, there is no life on our planet.

Yet, on the journey towards a true green planet, we should do more than just planting trees. Lowering CO2 emissions, consuming and producing less products for example. With our Green Friday movement, we aim to create more awareness and fight overconsumption. In this way, we can improve climate conditions, biodiversity and healthy living circumstances for everyone.

In 2022, we worked together with these partners:

Arriva logo
Bomen planten Green Friday Forest
Bomen planten Green Friday Forest
Green Friday Forest Event